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Despite new scientific studies validating the usage of neuroscience solutions in marketing, marketers struggle Using the dilemma of no matter if neuromarketing is worth the investment decision, what applications and techniques are most useful, and the way to do it nicely.
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• Disclosure and Transparency: whilst It's not at all necessary to reveal unique neuromarketing procedures, for instance eye-monitoring on a website, the principle of transparency is surely an ethical 1.
the things they found was intriguing — enough time spent observing video clip adverts on social
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though neuromarketing retains many potential Gains, ethics must not be forgotten. Strict polices and transparency are required to ensure